I am not sure of the person’s motives (an elderly gentleman apparently. Or perhaps not. Perhaps merely an elderly man!) for doing this. I too have disagreed with Alan Joyce’s use of Qantas to make political comments around Same Sex Marriage recently, but I don’t agree with shoving a cream pie in his face.
With all the violent demonstrations around the world lately, most of which seems to be by left-wing Social Justice Warriors (SJW), this action may seem very tame in comparison. Never-the-less, I don’t approve. I think a message of disapproval needs to be done without any physical contact or extreme embarrassment.
At the end of the day, the person will have done himself and his cause no favours. Most would immediately feel for Mr Joyce and take offence at such a personal stunt. Whatever his cause, he would not have won any converts today.
Let alone the fact that it is not appropriate to assault someone like this just because you disagree.